Philip Lay is a 30-year + sports marketing and activation veteran who has held roles as Marketing Director and also Managing Director of his eponymous agency, Lay & Partners. He has worked on all the major global sports including football, delivering campaigns for the FIFA World Cup and the UEFA European Championships. He has worked for many of the world’s leading sport’s bodies including. Olympics, NFL, NHL, NBA, UEFA, and the European Tour. His Sponsorship clients have included Budweiser, Red Bull, Mars, Fosters, Swatch, Intercontinental Hotels and British American Tobacco. His career has taken him around the world with stints in Malaysia, India, the UK and USA.